Regional Marketing Specialist, EMEA

Location – Spain, Valencia

Advancing the Future of Freshness™, Together

AgroFresh is a fast-moving, dynamic company dedicated to delivering integrated near- and post-harvest solutions for more freshness and quality, every step of the way from harvest to home. From next-gen digital monitoring and analytics and plant-based coatings to integrated fungicide solutions and SO2 generating sheets for more intelligent packaging, you can count on us for a full suite of near- and post-harvest solutions that help enhance quality and extend the shelf life of your fruits and vegetables.

When you work at AgroFresh, you work with the leading experts in near- and post-harvest technologies to proactively solve the most pressing challenges. Imagine a world where the produce supply chain has more time every step of the way. Where products get to consumers exactly as the grower intended. Where food loss is minimized, sustainability maximized, and business empowered. This is the world of Smarter Freshness.

What the Role Delivers

We are looking for a Regional Marketing Specialist EMEA to drive high-quality execution of marketing programs across key customer touchpoints, bringing AgroFresh’s value proposition—Science, Solutions, Sustainability—to life in the market.

This role is focused on field marketing and activation, ensuring strong and consistent execution across trade shows, customer events, media, and integrated campaigns, while leveraging our Salesforce CRM platform to track performance and support the sales cycle.

You will work closely with global marketing and sales teams to ensure marketing activities are directly aligned with crop cycles, market priorities, and customer needs, and contribute to measurable commercial impact across EMEA.

Key Responsibilities
In order of relative importance

Customer Touchpoint Execution (Core Focus)

• Lead execution of key regional marketing activations, including trade shows, congresses, and conferences, AgroFresh Xperience customer events, industry events with speaking opportunities.
• Ensure strong, consistent brand presence and messaging across all touchpoints
• Coordinate logistics, content, and agency support for high-quality execution
• Manage media activities through external agencies, ensuring alignment with positioning and performance objectives

Sales Enablement & Market Support

• Partner closely with sales teams in key EMEA markets to support local priorities, customer needs, and sales cycles across different crops
• Localize and create relevant marketing assets for the key market (reports, brochures, landing pages, website content, and branding materials).
• Contribute to lead generation and follow-up processes linked to field activities

Campaign Execution & Demand Generation

• Execute multi-channel marketing campaigns (paid, owned, earned) aligned with regional priorities
• Adapt global campaigns to local market dynamics and crop cycles
• Support lead nurturing and conversion in coordination with sales teams

Salesforce & Marketing Execution

• Execute and track campaigns within Salesforce CRM (core requirement)
• Support use of Salesforce Marketing Cloud for campaign deployment and automation
• Ensure proper lead capture, tracking, and attribution from events and campaigns
• Maintain data quality and support reporting on performance

Digital & Social Media Management

• Manage regional social media execution (LinkedIn and relevant platforms)
• Coordinate content planning, publishing, and engagement tracking
• Work with agencies to ensure consistency and effectiveness

Performance Tracking & Optimization

• Track performance of events, campaigns, and media activities against KPIs
• Provide insights and recommendations to improve effectiveness and ROI
• Contribute to a more data-driven approach to marketing execution

Finance / Budget Management

• Monitor marketing budgets and expenses to ensure cost-effectiveness and ROI
• Manage and process POs and invoices for various vendors

Cross-functional Coordination

• Partner with sales, R&D, Product Portfolio Management, and Regulatory to ensure marketing is commercially relevant, technically accurate, and compliant
• Translate cross-functional input into clear, customer-relevant execution across campaigns and touchpoints

Who to Work With

Primary internal and external stakeholders

• Global Commercial Marketing Director (primary reporting line)
• Regional Commercial teams
• Global Marketing & Communications
• R&D, Product Portfolio, Regulatory
• External agencies and vendors

How We Work
AgroFresh core competencies – those in italics apply for people leaders

• Accountability for Results
• Mindset for Growth
• Customer Centricity
• One AgroFresh
• Owns the Talent

What the Job Requires

• Bachelor’s degree in Marketing, Business, or related field
• 4+ years of experience in field marketing in an international B2B marketing environment
• Experience working across multiple countries within EMEA
• Experience in commercially driven organizations with long sales cycles and/or distributor-based models (strongly preferred)
• Customer and results-driven mindset with passion for execution and impact
• Strong organizational and project management skills
• Strong execution mindset with attention to detail and ability to deliver under deadlines
• Ability to coordinate multiple stakeholders across regions, both internal and external
• Comfortable working in a fast-paced international environment

What to Have Done and Know How to Do

These skills and experiences are highly desirable; however, they do not preclude exceptions based on an individual’s performance history and demonstrated potential.

• Strong hands-on experience with Salesforce or similar CRM platform (campaign execution, lead tracking, reporting)
• Proven experience executing field marketing activities and events in a B2B environment
• Experience managing agencies (media, events, or digital)
• Experience managing social media platforms in a professional context
• Experience in agriculture, AgTech, fresh produce, or food-related industries
• Experience with Salesforce Marketing Cloud or similar automation and campaign workflows
• Exposure to lead lifecycle management and funnel optimization
• Fluent in English and Spanish (mandatory), French and any additional EMEA language is an advantage

Why Work Here

• We work every day to improve the quantity and quality of fresh produce and reduce food waste – that is important to every person on the planet!
• We have a rich history and are known for our quality products.
• We have an enterprising spirit and are looking for like-minded problem-solvers to help us accomplish our goals.
• We focus on the Critical Few priorities that are important for us and our customers and then hold ourselves accountable to deliver.
• We are growing and transforming – both our business and the industry.
• We are committed to developing our colleagues and helping you advance in your career.